Sunday, 28 July 2019
Houston Locksmith SEO Backlink Audit | Destiny Marketing Solutions
Watch on YouTube here: Houston Locksmith SEO Backlink Audit | Destiny Marketing Solutions
Via https://www.youtube.com/channel/UCcZImr64sN4bR4BB_JA82vg/videos
Thursday, 18 July 2019
SEO & Digital Marketing Trends for Houston Business Owners: 12th Edition
Future of Search using Emojis
Emojis have been around for years but the future of emojis in search queries is expected to grow. Learn more so you don’t get left behind.
We see emojis being used mainly by millennials and GEN Z age group. Let’s take this bottom search for example. They are searching for pizza near me and guess what? The business that used the emoji pizza ranked the highest.
Image from Search Engine Land
Don’t forget to add relevant emojis to your next youtube video title or meta descriptions.[Learn More]
When Should You Business Use PPC vs. SEO
Seo or Search Engine Optimization is using strategies to get found online organically. Your business will rank higher and for longer with this method. This method is ideal for local businesses. In addition, you are more trusted than a paid ad. PPC or Paid Per Click is just that, you pay for people to click on your business.
I feel bias towards both but it comes down to what type of business you have and what audience you are trying to reach. If you have a service only available for a short period of time then PPC is best. You will just need to spend time researching your audience and how to effectively build a campaign that targets them. If you are an evergreen business offering services of products that never go out of style then SEO is the way to go.
But even after all your work, you will have some consumers that avoid ads at all costs or say ads are the way to go. [Learn More]
6 Ways to Rank your Content in 2019
With everyone having ADD these days your content should be catered as such. Here are some ways to add some flare and rank with content.
- Mix it up with text, images, and video. It’s really a hit or miss when using only text since some people may bounce with too many graphics. Testing out never hurts.
- Write, read edit, write read edit then get someone to read and edit your content.
- Play with long and short content to see what your audience likes more. You may be surprised that many favors straight to the point information.
- Stay original and avoid scraping from other websites. You want to be an authoritative website, not a copycatter.
- Write content to satisfy mobile or desktop users. Mobile users tend to want straight to the point information while desktop readers want to devour a full container load.
- Make content form match the layout of the page. [Learn More]
If Your A Houston Business Owner And Want To Boost Your Revenue Then Click Below For A FREE ($497 Value) Analysis Of Your Business.
The post SEO & Digital Marketing Trends for Houston Business Owners: 12th Edition appeared first on Destiny Marketing Solutions - Digital Marketing Firm in Houston, TX.
https://destinymarketingsolutions.com/seo-digital-marketing-trends-for-houston-business-owners-6/?utm_source=rss&utm_medium=rss&utm_campaign=seo-digital-marketing-trends-for-houston-business-owners-6Friday, 12 July 2019
SEO & Digital Marketing Trends for Houston Business Owners: 11th Edition
How Technology is Reshaping Consumers
Today technology such as smartphones, smartwatches, smart home kits is changing the ways consumers make purchasing decisions. About 30% of consumers shopping at a physical retail store will use their smartphone to compare prices online.
Technology has increased security awareness in consumers. Many say they are wary of using their credit card online to make purchases but will use a third party like PayPal or stripe. Consumers also expect a response from a business on social media accounts within 6 hours. [Learn More]
Two Big Recent Studies on the State of Local Marketing
Local Social Marketing Benchmark (LSM) – Examined ranking for franchises with multiple locations in 10 different industries. Top leaders in each industry had 2x more sales as expected. When looking across Google, Yelp, and Facebook, only 78% of locations were claimed.
Freshchalk Study – Surprisingly Yelp showed 92% of search results with business and city in the search query. Business with more reviews on Google my Business ranked higher on the search results.
Claiming your Google my business, Facebook and Yelp are a must when using online platforms to market local businesses. [Learn More]
How to Choose Brand Influencers to Promote Your Business
Influence marketing is a huge marketing channel that builds trust and authority to your brand. 90% of marketing experts find influencers are so powerful its ROI is better than any other marketing strategy.
Research their audience to see if your brand resonates with their audince. This may be common sense but I know sometimes the amount of followers seems promising but the narrower your niche audience the more results you will see.
Once you have established relevancy no you must reach out to influencers. First, start off with a symbiotic relationship if possible. Make sure to warm up to them before breaking the news about becoming a brand influencer. [Learn More]
If Your A Houston Business Owner And Want To Boost Your Revenue Then Click Below For A FREE ($497 Value) Analysis Of Your Business.
The post SEO & Digital Marketing Trends for Houston Business Owners: 11th Edition appeared first on Destiny Marketing Solutions - Digital Marketing Firm in Houston, TX.
https://destinymarketingsolutions.com/seo-digital-marketing-trends-for-houston-business-owners-5/?utm_source=rss&utm_medium=rss&utm_campaign=seo-digital-marketing-trends-for-houston-business-owners-5Thursday, 11 July 2019
Subscribe to:
Posts (Atom)