Saturday, 2 November 2019

How to Use Google My Business for More Restoration Jobs

Contractors working in restoration often puzzle over how to attract new clients. If you have not been using digital channels to promote your business, you are likely missing out on opportunities for work. One of those channels is Google My Business. The following is an overview of Google My Business and how it can specifically help contractors land more restoration jobs.

What Is Google My Business?


Google My Business is a free service from Google that allows business owners to create a listing for their company on the search giant. This listing then shows up when anyone searches for your company on Google. It is also the best way to add your damage restoration business to Google Maps. Given how most customers now find restoration companies by searching online, having a visible profile on the biggest search engine in the world is undeniably advantageous. Having a My Business profile also boosts your search engine optimization (SEO) because it will integrate with other Google results for greater discoverability.

How to Create a Google My Business Listing


It is easy and costs nothing to create a My Business listing. Simply go to to begin and follow the instructions. You will need to create a new Google account or use an existing one. You can edit your information via the Google My Business dashboard at any time.

List Detailed Information

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Don’t just stop at putting down your company’s name – give potential customers some more key details about your business. These include:

  • A blurb describing your business, complete with relevant keywords;

  • A link to your website;

  • Contact information such as a phone number and e-mail address;

  • Your address and service area;

  • Hours of operation; and

  • Emergency numbers.


The blurb describing your business needs to be short and to-the-point. State the kind of restoration work you do as well as any major distinguishing traits about your company. Contact information is critical to list, as well, so people who are just browsing can easily contact you for more information. List your website, too. Restoration leads drawn to your website can then learn about your company in greater detail and be convinced that they should do business with you. For restoration contractors, listing any emergency numbers, as well as your service area as part of Local Pack is advisable.

Post Photos and Offers

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Photos can be of your offices, vehicles, examples of the work you have done and more. Photos are especially useful for getting restoration jobs because you can show before and after examples of your work right there on your business listing. These examples can impress customers right away and generate some solid restoration leads.

In addition to photos, you can post special deals, offers, and coupons on your listing, as well. These can be strong incentives for new customers to give your services a try. It is then up to you to perform solid restoration work to please those clients.

Use in Tandem With Other Techniques for Good SEO


My Business can be used in tandem with other techniques for good restoration SEO. There are ways you can improve your SEO directly on you’re My Business profile. This includes using keywords and phrases in your business description that are used elsewhere in your online presence, such as:

  • Your website;

  • Any social media profiles; and

  • Your online content, including your own and guest posts.


Restoration contractors conduct their business in a set local area, which is why it is important to use local SEO terms. Be sure to use local terms such as “fire restoration [your city and/or state].” Consider what phrases users are organically searching for in order to have your results come up in response.

Analyze Results


Google My Business comes with analytical tools that can help you track who is viewing and interacting with your listing. You can then use this information to make any needed changes for better results. When customers post reviews, you can respond to them in thanks or to tell your side of the story, if necessary. Doing so makes customers feel a business is more trustworthy.

Google My Business listings are just one aspect of any good online marketing plan. If you are looking to grow your restoration business and make it easier for customers to find you online, contact Destiny Marketing Solutions to learn more.

The post How to Use Google My Business for More Restoration Jobs appeared first on Destiny Marketing Solutions - Digital Marketing Firm in Houston, TX.

Monday, 30 September 2019

SEO for Restoration Companies

Running a successful restoration company requires the ability to gain the trust of locals in the areas you serve while also providing high-quality results. Knowing how to effectively implement restoration marketing ideas is essential to help build a professional reputation for your business and brand. One of the most essential damages restoration marketing tools includes SEO. Restoration SEO is extremely valuable and can significantly impact the overall success you experience online and in your local region.

What is SEO?

damage restoration marketing destiny marketing solutionsSEO is also known as search engine optimization. Search engine optimization has been a tool used by web developers and digital marketers alike since the dawn of the internet and public websites. Websites that are optimized for search engines such as Google, Yahoo!, Bing, and DuckDuckGo are much more likely to appear within the first page of search results whenever a user is browsing for relevant keywords and phrases. An optimized website that appears frequently within search engine results is likely to receive more online traffic, leads, and clients.

Why Does Restoration SEO Matter?

Restoration SEO is search engine optimization that is hyper-focused on the damage restoration services you offer and provide to clients in your area.

Some of the most notable benefits of optimizing your website for search engines include:

  • Boost Your Ranking: Websites that appear within the first page of search results are much more likely to receive visitors and gain traction online. Individuals who use search engines are seeking quick results and feel as if websites that appear first are more authentic and trustworthy. If your restoration company’s website appears above other competitors in your local area, it is much easier to generate restoration leads and new clientele.

  • Improve Your Page Rank: Search engines such as Google provide page rankings for websites, informing users of a website’s validity and trustworthiness. The more optimized your website is, the better your page rank will be from Google. A website with a higher Google page rank is likely to appear more professional and legitimate, which may increase lead generation and overall sales you generate.

  • Build a Professional Reputation: When your damage restoration’s website appears first within local search results, it generates more leads and interest in your business. In addition to honing in on search engine optimization, add your restoration company to Google MyBusiness to expand your online reach even further. Using Google My Business is also a great way to generate and establish the presence of your restoration company online while boosting your website’s SEO.

Research Restoration Damage Keywords

restoration damage keywords destiny marketing solutionsWhen you are ready to begin optimizing your damage restoration’s website for top search engines, it is important to research and become familiar with the most commonly searched words and top keywords that are most relevant to the services and products you offer.

Research top searched words and find the top keyword for restoration companies in your area by using free tools such as Google Trends. Consider the type of services you provide and which services that you offer are most popular and always in-demand. Research and compare keywords and common phrases that are most frequently associated with the damage restoration services you offer.

Compare the popularity of various phrases and keywords over time to create content, blogs, and new pages on your own website to fulfill the demand of your audience. Implementing keywords properly and effectively throughout your website is essential to avoid spamming search engines or having your website blacklisted from top search engines altogether.

Whenever you are optimizing your restoration company’s website, it is important to do so in a manner that is legitimate and acceptable according to any rules or regulations top search engines currently have in place.

Restoration companies operate in an extremely niche market, providing you the opportunity to hone in a specific audience once you begin working with your website’s SEO. By taking the time to improve your website’s search engine optimization, you are increasing the number of restoration leads you are able to generate while also solidifying your place online as one of the most trusted and top restoration companies in your area.

Are you ready to optimize your restoration company’s website for local SEO? If so, click here to learn more about our restoration SEO services today.

The post SEO for Restoration Companies appeared first on Destiny Marketing Solutions - Digital Marketing Firm in Houston, TX.

11 Digital Marketing Strategies for Restoration Companies

Marketing a restoration company is possible as long as you understand modern technology. This post gives you an overview of the tools, processes, and methods involved. With digital marketing, your objective is to grow your business. For your business to grow and develop through digital marketing, you must rely on the tactics used to work and flourish.

There are specific strategies that make the smoke and fire damage; sewage overflow and storm damage terms work for your online marketing strategies. The internet’s purpose is to get the information out there, so let’s look at how we can maximize digital marketing with the intent of building your restoration business.

#1. Research Your SEO

Digital marketing strategies destiny marketing solutionsfor restoration companies must incorporate SEO. You don’t need to know much about how it works. You just need to research the words that you plan to use. Use words that identify your office and its location. Make them the core of your SEO.

#2. Putting Your Keywords into a Website

Restoration contractors may need help at this stage, but we encourage you to try this step on your own. The keywords that you’ve researched need to be used in your site. Your website is your most important asset in digital marketing. Search engines can find your site based on the keywords spread throughout it. Choose wisely.

#3. Improving Your On-Page SEO

Marketing your restoration business requires that you perfect your on-page SEO. This is the form of search engine optimization that can only be improved by finalizing every single page. Improve your SEO for your entire website and don’t leave any page undone.

#4. Learn About Digital Marketing Tools

Restoration services need to adjust to the digital market by using the bulk of the marketing tools that exist. In short, there are ads, blogs, guest posts, automation, and social media.

#5. Start Thinking in Terms of a Theme

restoration marketing ideas destiny marketing solutionsYour restoration marketing ideas are useful since you know about the tools. We encourage you to begin to think of your strategy as a theme. This will help you to develop a message that’s suitable for all of the available marketing tools that exist. Be sure to deliver one message.

#6. Build Your Blog and its Marketing Funnel

Digital marketing strategies are the most effective when there’s content involved. Your leads need to read, watch a video or listen to you speak to them. The most effective online content is words. Add a blog to your site and publish your content there.

#7. Learn More About Automation

The best way to market a restoration company is through automation. Automation can trigger actions for computers to take. You can set your software to automate messages or to send you notifications as people respond to your digital marketing strategies.

#8. Create an Email List and Generate Leads

Your disaster restoration business plan should be to engage your prospects, make real connections with them and obtain their contact info. Your objective is to market to them with email. Develop this reliable line of communication by creating an email marketing campaign.

#9. Register for AdWordsemail marketing

adwords and email marketing destiny marketing solutionsOur digital marketing strategies for restoration companies call for you to register with AdWords. You need your own account. You need to learn and operate keyword-research tools. Practice activating an ad from start to finish. By this stage, you should already have a theme to work with, a website for your visitors, and the ideal keywords.

#10. Investing in Video Content

It’s difficult to truly maximize your digital marketing strategies for restoration companies if you’re not committed to creating the best possible content. Rely on the popularity of video marketing while it’s still easy for small businesses to do.

#11. Don’t Overlook Your Competitors

Your competitors are just as important as your business is. A competitor is defined as a business that offers the same services that you do. Digital marketing strategies for restoration companies also take into account the strategies that your competitors are using. You want to know about their success and what there is to learn from them.

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